Record Display for the EPA National Library Catalog
RECORD NUMBER: 2 OF 2Main Title | Risk Communication in Action: The Tools of Message Mapping. | |||||||||||
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CORP Author | National Risk Management Research Lab., Cincinnati, OH. | |||||||||||
Publisher | Aug 2007 | |||||||||||
Year Published | 2007 | |||||||||||
Report Number | EPA/625/R-06/012; | |||||||||||
Stock Number | PB2008-103883 | |||||||||||
Additional Subjects | Mass communication ; Risk ; Messages ; Perception ; Public relations ; Emergency response ; Mass media ; West Nile Virus ; Bioterrorism ; Cryptosporidium ; Journalists ; Questions ; Risk communicators ; Message mapping | |||||||||||
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Collation | 51p | |||||||||||
Abstract | In spite of the challenges, risk communicators have many resources that can help them create informative, balanced, and well-considered risk messages. Risk communication is a new science developed mainly by Vincent Covello and Peter Sandman. This workbook describes one robust and effective tool of risk communication: message mapping. |