Main Title |
Public relations writing and media techniques / |
Author |
Wilcox, Dennis L.
|
Publisher |
Longman, |
Year Published |
2001 |
OCLC Number |
44860851 |
ISBN |
0321070143; 9780321070142 |
Subjects |
Public relations--United States ;
Public relations--United States--Authorship ;
Public relations ;
Schrijfvaardigheid
|
Holdings |
Library |
Call Number |
Additional Info |
Location |
Last Modified |
Checkout Status |
ELBM |
HM1221.W56 2001 |
|
AWBERC Library/Cincinnati,OH |
07/06/2010 |
|
Edition |
4th ed. |
Collation |
xx, 570 p. : ill. ; 24 cm. |
Notes |
Includes bibliographical references and index. |
Contents Notes |
Preparing for writing -- Persuasive writing -- Finding and generating news -- Legal and ethical guidelines -- The values of news releases -- The feature story -- Photos and graphics -- Pitch letter, media alerts, press kits, and op-ed -- Radio, television, and webcasting -- Distribution : Snail mail to the Internet -- Working with the media -- Newsletters, e-zines, and brochures -- The World Wide Web -- Direct mail and advertising -- Letters, e-mail, and reports -- Writing and giving speeches -- Audiovisual aids -- Meetings and events -- Program planning -- Program evaluation. |
Place Published |
New York |
PUB Date Free Form |
c2001 |
BIB Level |
m |
Cataloging Source |
OCLC/T |
LCCN |
00063241 |
OCLC Time Stamp |
20100702121551 |
Language |
eng |
Origin |
OCLC |
Type |
CAT |
OCLC Rec Leader |
02017cam 2200457 a 45020 |