| Main Title |
Effective public relations / |
| Author |
Cutlip, Scott M.
|
| Other Authors |
|
| Publisher |
Prentice Hall, |
| Year Published |
2000 |
| OCLC Number |
40925951 |
| ISBN |
0135412110; 9780135412114; 0130256161; 9780130256164 |
| Subjects |
Public relations ;
Relations publiques
|
| Holdings |
| Library |
Call Number |
Additional Info |
Location |
Last
Modified |
Checkout
Status |
| ELBM |
HM1221.C88 2000 |
|
AWBERC Library/Cincinnati,OH |
07/06/2010 |
|
| Edition |
8th ed. |
| Collation |
xx, 588 p. : ill. ; 25 cm. |
| Notes |
Includes bibliographical references and index. |
| Contents Notes |
Pt. I. Concept, Practitioners, Context, and Origins. Ch. 1. Introduction to Contemporary Public Relations. Ch. 2. Practitioners of Public Relations. Ch. 3. Organizational Settings. Ch. 4. Historical Origins -- Pt. II. Foundations. Ch. 5. Ethics and Professionalism. Ch. 6. Legal Considerations. Ch. 7. Theoretical Underpinnings: Adjustment and Adaptation. Ch. 8. Communication and Public Opinion. Ch. 9. Media and Media Relations -- Pt. III. Management Process. Ch. 10. Step One: Defining Public Relations Problems. Ch. 11. Step Two: Planning and Programming. Ch. 12. Step Three: Taking Action and Communicating. Ch. 13. Step Four: Evaluating the Program -- Pt. IV. The Practice. Ch. 14. Business and Industry. Ch. 15. Government and Politics. Ch. 16. Nonprofit Organizations, Health Care, and Education. Ch. 17. Trade Associations, Professional Societies, and Labor Unions. |
| Place Published |
Upper Saddle River, N.J. |
| PUB Date Free Form |
c2000 |
| BIB Level |
m |
| Cataloging Source |
OCLC/T |
| LCCN |
99021943 |
| Merged OCLC records |
62459170 |
| OCLC Time Stamp |
20100702121648 |
| Language |
eng |
| Origin |
OCLC |
| Type |
CAT |
| OCLC Rec Leader |
02400cam 22004574a 45020 |
