Record Display for the EPA National Library Catalog


OLS Field Name OLS Field Data
Main Title The tipping point : how little things can make a big difference /
Author Gladwell, Malcolm,
Publisher Little, Brown,
Year Published 2002
OCLC Number 48671363
ISBN 0316346624; 9780316346627
Subjects Social psychology. ; Contagion (Social psychology) ; Causation. ; Context effects (Psychology) ; Développement d'aptitudes. ; Vernieuwing. ; Sociale processen. ; Causality. ; Psychology, Social.
Internet Access
Description Access URL
Local Library Info
Library Local Subject Local Note
EOA sustainability collection
Library Call Number Additional Info Location Last
EKAM  HM1033.G53 2002 Region 4 Library/Atlanta,GA 07/27/2009
EOAM  HM1033.G53 2002 sustainability collection Region 8 Technical Library/Denver,CO 05/02/2003
Edition 1st Back Bay pbk. ed.
Collation xii, 301 pages ; 21 cm
Includes bibliographical references (pages 281-291) and index.
Contents Notes
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe. Explains why major changes in society often happen suddenly and unexpectedly and describes the personality types who are natural originators of new ideas and trends.