||Abt Associates, Inc., Cambridge, MA.;Environmental Protection Agency, Washington, DC. Office of Pollution, Prevention, and Toxics.
The Consumer Labeling Initiative (CLI), a pilot program of the U.S. Environmental Protection Agency, was initiated in March 1996. Phase II of the CLI began in October 1996. Its activities were intended to include the following: perform in-depth quantitative research to establish a baseline of consumer understanding, attitudes, behavior, and satisfaction about product labels; carry out qualitative research on potential standardized information, particularly for ingredients, precautionary statements, and signal words; develop a multi-faceted, broad-based education campaign to (1) help consumers understand and use labels effectively, and (2) disseminate information about future labeling changes; find simpler, clearer ways to word label information about what to do in an accident or emergency involving household products; perform research about storage and disposal information, with the goal of improving labels to address conflicting laws, ordinances, and community practices for waste recycling and disposal; and identify other information about ingredients that consumers want and need on labels for pesticides and other products.