Record Display for the EPA National Library Catalog


OLS Field Name OLS Field Data
Main Title Groundswell : winning in a world transformed by social technologies /
Author Li, Charlene.
Other Authors
Author Title of a Work
Bernoff, Josh.
Publisher Harvard Business Press,
Year Published 2008
OCLC Number 172980082
ISBN 9781422125007; 1422125009
Subjects Online social networks--Economic aspects. ; Information society--Economic aspects. ; Internet. ; Technologies de l'information et de la communication. ; Comportement du consommateur. ; Entreprises. ; Echange d'information. ; Marketing. ; Qualité des produits. ; Etudes de cas. ; Ršeaux sociaux en ligne. ; Kundenbindung.--(DE-588)4384508-3 ; Produktgestaltung.--(DE-588)4047340-5 ; Soziale Software.--(DE-588)7550143-0 ; Unternehmen.--(DE-588)4061963-1 ; Informationssamhället. ; Sociala nätverk. ; Kundrelationer.
Internet Access
Description Access URL
Table of contents
Table of contents
Table of contents
Library Call Number Additional Info Location Last
EJBM  HC79.I55L48 2008 Headquarters Library/Washington,DC 09/21/2009
Collation xiii, 286 p. : ill. ; 25 cm.
Includes bibliographical references (p. 247-263) and indexes.
Contents Notes
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell. "In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"--Page 2 of cover.