Main Title |
The Web content style guide : an essential reference for online writers, editors, and managers / |
Author |
McGovern, Gerry.
|
Other Authors |
|
Publisher |
Financial Times/Prentice Hall, |
Year Published |
2002 |
OCLC Number |
61704103 |
ISBN |
0273656058; 9780273656050 |
Subjects |
Web sites--Design ;
Authorship--Style manuals ;
Online authorship ;
Internet ;
Edition électronique ;
Conception de systèmes
|
Holdings |
Library |
Call Number |
Additional Info |
Location |
Last Modified |
Checkout Status |
ESAM |
TK5105.888.M34 2002 |
|
Region 10 Library/Seattle,WA |
05/02/2003 |
|
Collation |
ix, 246 pages : illustrations ; 21 cm |
Notes |
Includes bibliographical references and index. |
Contents Notes |
Introduction -- I. Writing for the web -- Shorter is better -- Be direct -- Web headings that work -- Use subheads -- Web paragraphs are different -- Keep your sentences simple -- Getting ready to write -- Editing yourself -- A final thought -- II. Designing for the web -- Design for the reader -- Every website is a directory -- From getting attention to giving attention -- Structure is boring, but it works -- The Web is also like a newspaper -- Web layout is simple layout -- Web design is conventional design -- Navigation and search area are critical -- Design for interactivity -- Web design: keep it simple, structured, and reader-centric -- III. An A to Z of web content style -- Appendix I: Sample style guide -- Language -- Reference dictionaries and stylebooks -- Usage -- Word list/glossary. Explains how to write content for a successful website. Includes sample style guide and index. |