Ch. 1. Beyond the Trash Can -- Ch. 2. Getting the Prices Wrong -- Ch. 3. More Than the Market -- Ch. 4. A Truck Is a Terrible Thing to Waste -- Ch. 5. Drink Boxes, Styrofoam, and PVC -- Ch. 6. The Dot Heard Around the World -- Ch. 7. Bottle Bills, Litter, and the Cost of Convenience -- Ch. 8. Organic Waste and the Virtue of Inaction -- Ch. 9. The Hidden Utility -- Ch. 10. Material Use and Sustainable Affluence. In Why Do We Recycle? Frank Ackerman examines the arguments for and against recycling, focusing on the debate surrounding the use of economic mechanisms to determine the value of recycling. Based on previously unpublished research conducted by the Tellus Institute, a nonprofit environmental research group in Boston, Massachusetts, Ackerman presents an alternative view of the theory of market incentives, challenging the notion that setting appropriate prices and allowing. unfettered competition will result in the most efficient level of recycling. He explains why purely economic approaches to recycling are incomplete and argues for a different kind of decisionmaking, one that addresses social issues, future as well as present resource needs, and noneconomic values that cannot be translated into dollars and cents.