| Main Title |
Content strategy for the Web / |
| Author |
Halvorson, Kristina.
|
| Other Authors |
|
| Publisher |
New Riders, |
| Year Published |
2012 |
| OCLC Number |
759583769 |
| ISBN |
9780321808301; 0321808304 |
| Subjects |
Web site development ;
Web site development--Management ;
Internet ;
Communication ;
Analyse de contenu ;
Manuels ;
Websites ;
Ontwikkeling (proces) ;
Strategisch management
|
| Internet Access |
|
| Holdings |
| Library |
Call Number |
Additional Info |
Location |
Last
Modified |
Checkout
Status |
| ELAM |
TK5105.888.H356 2012 |
|
Region 5 Library/Chicago,IL |
08/28/2012 |
|
| Edition |
2nd ed. |
| Collation |
xviii, 197 pages : illustrations ; 23 cm |
| Notes |
Includes bibliographical references and index. |
| Contents Notes |
Reality -- Discovery -- Strategy -- Success. Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time. |
