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Main Title Content strategy for the Web /
Author Halvorson, Kristina.
Other Authors
Author Title of a Work
Rach, Melissa.
Publisher New Riders,
Year Published 2012
OCLC Number 759583769
ISBN 9780321808301; 0321808304
Subjects Web site development ; Web site development--Management ; Internet ; Communication ; Analyse de contenu ; Manuels ; Websites ; Ontwikkeling (proces) ; Strategisch management
Internet Access
Description Access URL
http://proquest.safaribooksonline.com/?uiCode=ohlink&xmlId=9780132883269
Holdings
Library Call Number Additional Info Location Last
Modified
Checkout
Status
ELAM  TK5105.888.H356 2012 Region 5 Library/Chicago,IL 08/28/2012
Edition 2nd ed.
Collation xviii, 197 pages : illustrations ; 23 cm
Notes
Includes bibliographical references and index.
Contents Notes
Reality -- Discovery -- Strategy -- Success. Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.