The Herald Review publishes a bi-weekly newspaper with a circulation of 8,000 and a weekly advertiser with a circulation of 20,000. The business made a commitment of source reduce its waste as much as possible. Reduction is defined as any activity that reduces waste at its source. Employees examined their own waste stream and generated ideas to accomplish reduction. As they looked at their waste stream, they asked themselves the following questions: Where can I reduce the toxicity or material used to accomplish any task; Are there existing or new products I can reuse over and over again; Are there existing or new products that can be refillable, repairable or be more durable to give a longer useful life. These are the three pillars on which they based their reduction program.