Record Display for the EPA National Library Catalog
RECORD NUMBER: 9 OF 16| Main Title | Public relations writing and media techniques / | |||||||||||
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| Author | Wilcox, Dennis L. | |||||||||||
| Publisher | Longman, | |||||||||||
| Year Published | 2001 | |||||||||||
| OCLC Number | 44860851 | |||||||||||
| ISBN | 0321070143; 9780321070142 | |||||||||||
| Subjects | Public relations--United States ; Public relations--United States--Authorship ; Public relations ; Schrijfvaardigheid | |||||||||||
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| Edition | 4th ed. | |||||||||||
| Collation | xx, 570 p. : ill. ; 24 cm. | |||||||||||
| Notes | Includes bibliographical references and index. |
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| Contents Notes | Preparing for writing -- Persuasive writing -- Finding and generating news -- Legal and ethical guidelines -- The values of news releases -- The feature story -- Photos and graphics -- Pitch letter, media alerts, press kits, and op-ed -- Radio, television, and webcasting -- Distribution : Snail mail to the Internet -- Working with the media -- Newsletters, e-zines, and brochures -- The World Wide Web -- Direct mail and advertising -- Letters, e-mail, and reports -- Writing and giving speeches -- Audiovisual aids -- Meetings and events -- Program planning -- Program evaluation. |