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Progression Tracker
Do You Need a Funding Plan?
Introduction to the Six Steps
Step 1: Establish Priorities
Step 2: Assess Capacity
Step 3: Set Fundraising Goals
Step 4: Identify Funding Sources
Step 5: Evaluate & Select Funding Sources
  • Fundraising Environment
  • Diversification
  • Estimated Returns
  • Sustainability
  • Key Evaluation Questions
Step 6: Write & Implement Plan
Final Quiz
Sample Finance Plans
List of Case Studies
References & Additional Resources

Step 5 (continued). Your Fundraising Environment - What Are They Looking For?

Graphic depicts a graph with a magnifying glass over it; it is meant to signify accountability and transparency.Nonprofits are increasingly being asked to prove their benefit to the environment. It is not enough to address problems; nonprofits must deliver results. Given this fundraising environment, one of the main things that donors are looking for is accountability.

This means they want to see an organization that:

  • States its mission, purpose, and goals clearly
  • Shows evidence of and articulates the needs of those being served
  • Explains how its programs work, how much they cost, and what benefits they produce
  • Shares financial information such as costs of governance, operations, and programming
  • Is open and inclusive in procedures, programs, and processes
  • Takes leadership on behalf of the public interest

Citation: See Resources, Works Cited #26

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