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Baseline risk communication for harmful algal blooms
Citation:
Canfield, Katherine AND K. Mulvaney. Baseline risk communication for harmful algal blooms. EPA SNEP HABs Communication Workshop, NA, Virtual, March 31, 2022.
Impact/Purpose:
Harmful algal blooms (HABs) are effecting New England waters, causing health risk to humans and the environment. Risk communication designed with best practices will help minimize exposure to these risks. This presentation provides background on the science of risk communication, and explains recommended practices managers in southern New England can take to improve understanding and promote risk-aware behavior by their consituents.
Description:
Harmful algal blooms (HABs) are effecting New England waters, causing health risk to humans and the environment. Risk communication designed with best practices will help minimize exposure to these risks. Effective communication requires more than sharing facts. It demands awareness of context, audience, and desired outcome. Because of the extended time lag between nutrient introduction and HABs, that they are not showy or of consistent concern, it can be difficult to convey urgency of action. This presentation covers background on risk communication, specific challenges of communicating about HABs, and recommended practices to motivate behavior change and minimize risk exposure.