||Communicating nature : how we create and understand environmental messages /
Corbett, Julia B.
|| Island Press,
||1597260673; 9781597260671; 1597260681; 9781597260688
Nature--Effect of human beings on. ;
Human ecology--Social aspects. ;
Communication in science--Social aspects. ;
||Region 5 Library/Chicago,IL
||xvi, 350 pages : illustrations ; 24 cm
||Includes bibliographical references (pages 313-339) and index.
||"A broader and more comprehensive understanding of how we communicate with each other about the natural world and our relationship to it is essential to solving environmental problems. How do individuals develop beliefs and ideologies about the environment? How do we express those beliefs through communication? How are we influenced by the messages of pop culture and social institutions? And how does all this communication become part of the larger social fabric of what we know as "the environment"? Communicating Nature explores and explains the multiple levels of everyday communication that come together to form our perceptions of the natural world. Author Julia Corbett considers all levels of communication, from communication at the individual level, to environmental messages transmitted by popular culture, to communication generated by social institutions including political and regulatory agencies, business and corporations, media outlets, and educational organizations. The book offers a fresh and engaging introductory look at a topic of broad interest, and is an important work for students of the environment, activists and environmental professionals interested in understanding the cultural context of human-nature interactions."--Publisher's website. 1. The formation of environmental beliefs : Development of environmental belief system -- 2. A spectrum of environmental ideologies : Unrestrained instrumentalism ; Conservationism ; Preservationism ; Ethics and values-driven ideologies ; Transformative ideologies -- 3. The links between environmental attitudes and behaviors : Environmental attitudes and the people who hold them ; Environmental knowledge ; The links between attitudes and behaviors ; Approaches to changing behaviors -- 4. Work and consumer culture : Work versus leisure ; This thing called work ; Consumption and daily life ; Working or playing in nature -- 5. Leisure in nature as commodity and entertainment : Leisure: busy and commodified ; Local landscape ; Entertainment ; Tourism -- 6. Faint-green: advertising and the natural world : Four types of ads featuring the environment ; How "green" is the appeal of ads? ; The phenomenon -- and oxymoron -- of "green" advertising ; The business of advertising ; The psychology of advertising -- 7. Communicating the meaning of animals : Animals as symbols and shorthand ; Predators ; Attitudes toward animals ; Anthropomorphism ; Ethical relations and animal "rights" ; Mass media messages and animals ; Zoos -- 8. News media : News and social reality ; How environmental stories reach the media ; How the media choose news ; How the media report environmental stories ; How the media frame environmental stories ; "Guard dog" media and social change -- 9. Battle for spin: the public relations industry : The PR goals of government ; The PR goals of business ; Public relations: objectives, strategies, and tactics -- Communication and social change : Changing the dominant social paradigm to an environmental one ; A taxonomy of environmental groups ; Lessons for movement communication ; Tactical communication choices ; Partial success for the environmental movement ; A new vision for the communication of environmental change.
|PUB Date Free Form
|Merged OCLC records
|OCLC Time Stamp
|OCLC Rec Leader
||02336cam 2200505 a 45020