Main Title |
Hands-on social marketing : a step-by-step guide to designing change for good / |
Author |
Weinreich, Nedra Kline.
|
Publisher |
SAGE Publications, |
Year Published |
2011 |
OCLC Number |
609305262 |
ISBN |
9781412953696; 1412953693 |
Subjects |
Social marketing ;
social change ;
analysis ;
evaluation ;
Soziomarketing--(DE-588)4116549-4 ;
Informationskampanjer
|
Holdings |
Library |
Call Number |
Additional Info |
Location |
Last Modified |
Checkout Status |
EHAM |
HF5414.W44 2011 |
|
Region 1 Library/Boston,MA |
04/12/2017 |
|
Edition |
2nd ed. |
Collation |
xiv, 309 pages : illustrations ; 28 cm |
Notes |
Includes bibliographical references and index. |
Contents Notes |
Social marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analysis -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Conducting the pretesting methods -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program. |
Place Published |
Los Angeles |
PUB Date Free Form |
©2011 |
BIB Level |
m |
Medium |
unmediated |
Content |
text |
Carrier |
volume |
Cataloging Source |
OCLC/T |
LCCN |
2010017528 |
OCLC Time Stamp |
20170406072659 |
Language |
eng |
Origin |
OCLC |
Type |
CAT |
OCLC Rec Leader |
02245cam 2200445 a 45010 |