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OLS Field Name OLS Field Data
Main Title Sustainable marketing : managerial-ecological issues /
Author Fuller, Donald A.
Publisher Sage Publications,
Year Published 1999
OCLC Number 39756238
ISBN 0761912185; 9780761912187; 0761912193; 9780761912194
Subjects Green marketing. ; Consumption (Economics)--Environmental aspects. ; Duurzame ontwikkeling. ; Umweltbezogenes Management ; Marketing.--(DE-588)4037589-4 ; Umweltbezogenes Management.--(DE-588)4201709-9
Internet Access
Description Access URL
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=896729&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/98040124-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008415726&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Library Call Number Additional Info Location Last
ENAM  HF5413.F85 1999 Region 7 IRC Library/Kansas City,KS 09/24/1999
Collation xi, 395 pages : illustrations ; 24 cm
Notes Includes bibliographical references (pages 363-380) and index.
Contents Notes Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials [to] products [to] consumption [to] disposal) that leads to the pollution of ecosystems. The book's running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.
Place Published Thousand Oaks, Calif. :
PUB Date Free Form c1999.
BIB Level m
Cataloging Source OCLC/T
LCCN 98040124
OCLC Time Stamp 19990916114715
Language eng
Origin OCLC
Type CAT
OCLC Rec Leader 01016cam 2200301 a 45020