Full Record Display for the EPA National Library Catalog


OLS Field Name OLS Field Data
Main Title Odyssey : Pepsi to Apple ... a journey of adventure, ideas, and the future /
Author Sculley, John,
Other Authors
Author Title of a Work
Byrne, John A.
Publisher Harper & Row,
Year Published 1987
OCLC Number 15696206
ISBN 0060157801; 9780060157807
Subjects Businesspeople--United States--Biography. ; Computer industry--United States. ; Hommes d'affaires américains. ; Apple (ordinateurs)--âEtats-Unis.
Additional Subjects Sculley, John ; Apple Computer, Inc ; Businessmen--United States--Biography ; Computer industry--United States
Library Call Number Additional Info Location Last
EJBM  HD9696.C62S38 1987 Headquarters Library/Washington,DC 01/12/1990
Edition 1st ed.
Collation xiv, 450 p., {16} p. of plates : ill. ; 25 cm.
Notes Includes index. Bibliography: p. 431-433.
Contents Notes Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. Boot camp -- The cola wars -- A telephone call -- Fish on a hook -- "The guy from corporate America" -- The awesome Mac -- The "dynamic duo" -- A company in trouble -- The brink of collapse -- A real life Dynasty -- The new spirit -- A new Apple -- Epilogue: A twenty-first century Renaissance.
Place Published New York :
PUB Date Free Form c1987.
BIB Level m
Document Type BC
Cataloging Source OCLC/T
LCCN 87045142
OCLC Time Stamp 20040107093402
Language eng
Origin OCLC
Type CAT
OCLC Rec Leader 01015cam 2200325 a 45010