Main Title |
Basic marketing : a global-managerial approach / |
Author |
Perreault, William D.,
|
Other Authors |
|
Publisher |
Irwin/McGraw-Hill, |
Year Published |
1999 |
OCLC Number |
38862495 |
ISBN |
007228840X; 9780072288407; 0072281480; 9780072281484; 9780256209822; 0256209820; 0071158332; 9780071158336; 0072380233; 9780072380231; 0075610280; 9780075610281; 0070005672; 9780070005679 |
Subjects |
Marketing--Management ;
Marketing--United States--Management ;
Export marketing--Management
|
Holdings |
Library |
Call Number |
Additional Info |
Location |
Last Modified |
Checkout Status |
ELCM |
HF5415.13.M369 1999 |
|
NVFEL Library/Ann Arbor, MI |
06/15/2001 |
|
Edition |
13th ed. |
Collation |
xxiv, 791, 31 pages : illustrations ; 29 cm + 1 computer optical disc (4 3/4 in.). |
Notes |
Includes bibliographical references (pages 743-786) and index. |
Contents Notes |
-- Instructor's manual -- Manual of objective tests. |
Place Published |
Boston |
Access Notes |
System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later. |
Title Ser Add Ent |
Irwin/McGraw-Hill series in marketing. |
PUB Date Free Form |
©1999 |
Series Title Untraced |
The Irwin/McGraw-Hill series in marketing |
BIB Level |
m |
Medium |
unmediated |
Content |
text |
Carrier |
volume |
Cataloging Source |
OCLC/T |
LCCN |
98006853 |
Merged OCLC records |
43236074; 47139265; 228382664; 992210056; 1027869012 |
OCLC Time Stamp |
20180112084454 |
Language |
eng |
Origin |
OCLC |
Type |
CAT |
OCLC Rec Leader |
02209cam 2200577 a 45110 |