Main Title |
Blueprint for your library marketing plan : a guide to help you survive and thrive / |
Author |
Fisher, Patricia H.
|
Other Authors |
|
Publisher |
American Library Association, |
Year Published |
2006 |
OCLC Number |
60500345 |
ISBN |
0838909094; 9780838909096 |
Subjects |
Libraries--United States--Marketing ;
Libraries--Public relations--United States ;
Library planning--United States ;
Strategic planning--United States ;
Libraries--Marketing ;
Marketing de biblioteca ;
Relaðcäoes públicas ;
Administraðcäao de biblioteca ;
Bibliotecas--Estados unidos
|
Internet Access |
|
Holdings |
Library |
Call Number |
Additional Info |
Location |
Last Modified |
Checkout Status |
ESAM |
Z716.3.F57 2006 |
|
Region 10 Library/Seattle,WA |
03/23/2007 |
|
Collation |
xi, 135 pages : illustrations ; 28 cm |
Notes |
Includes bibliographical references and index. |
Contents Notes |
Strategic plans : dust catchers or power tools for your marketing plan? -- Mining data : discovering trends -- Developing the marketing plan : getting started -- Marketing plan introduction : product/service details -- Target markets : will the service meet their needs? -- Assessing the current marketing situation : how does your service tack up in the marketplace? -- Setting goals and objectives with supporting strategies : the art of focusing your resources -- Promotion : assessment, goals, objectives, and strategies -- Implementing your strategies : developing tactics, budget, and controls -- Closing thoughts: summaries and evaluation. "Drawing on the authors' many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst." "Reproducible forms and worksheets, quick-start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide."--Jacket. |
Place Published |
Chicago : |
PUB Date Free Form |
2006. |
BIB Level |
m |
Cataloging Source |
OCLC/T |
LCCN |
2005015016 |
Merged OCLC records |
63041695 |
OCLC Time Stamp |
20070321124656 |
Language |
eng |
Origin |
OCLC |
Type |
CAT |
OCLC Rec Leader |
01544cam 2200397 a 45020 |