Main Title |
Predictably irrational : the hidden forces that shape our decisions / |
Author |
Ariely, Dan,
|
Publisher |
Harper, |
Year Published |
2008 |
OCLC Number |
182521026 |
ISBN |
9780061353239; 006135323X; 9780007256525; 0007256523; 9780007256532; 0007256531; 9780062018205; 0062018205 |
Subjects |
Decision making ;
Economics--Psychological aspects ;
Consumer behavior ;
Comportement social ;
Comportement du consommateur ;
Comportement conomique ;
Marketing ;
Prix ;
Aspects psychologiques ;
Entscheidungsfindung ;
Irrationalität ;
Verbraucherverhalten ;
Irrationaliteit ;
Besluitvorming ;
Omdèome ;
Resonerande (psykologi) ;
Thought and thinking ;
Reasoning ;
Consumers ;
Individual behaviour ;
Entscheidungsfindung--(DE-588)4113446-1 ;
Irrationalität--(DE-588)4162427-0 ;
Verbraucherverhalten--(DE-588)4062644-1
|
Internet Access |
|
Holdings |
Library |
Call Number |
Additional Info |
Location |
Last Modified |
Checkout Status |
EKBM |
BF448.A75 2008 |
|
Research Triangle Park Library/RTP, NC |
12/12/2011 |
|
Edition |
1st ed. |
Collation |
xxii, 280 pages : illustrations ; 23 cm |
Notes |
Includes bibliographical references (pages 259-267) and index. |
Contents Notes |
1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches? An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. |
Place Published |
New York, NY |
PUB Date Free Form |
c2008 |
BIB Level |
m |
Cataloging Source |
OCLC/T |
LCCN |
2008273863 |
Merged OCLC records |
156816551; 212410402; 271787867; 1200985724; 1201005042; 1201587819; 1201857010; 1201885719; 1201933222 |
OCLC Time Stamp |
20111209105253 |
Language |
eng |
Origin |
OCLC |
Type |
CAT |
OCLC Rec Leader |
04035cam 2200709Ka 45020 |