| Main Title |
Made to stick : why some ideas survive and others die / |
| Author |
Heath, Chip.
|
| Other Authors |
|
| Publisher |
Random House, |
| Year Published |
2007 |
| OCLC Number |
68786839 |
| ISBN |
1400064287; 9781400064281; 0739341340; 9780739341346 |
| Subjects |
Social psychology ;
Contagion (Social psychology) ;
Context effects (Psychology) ;
communication ;
diffusion of information ;
human behaviour ;
Ideeèen ;
Verspreiding ;
Communicatie ;
Contexteffecten ;
Socialpsykologi ;
Kommunikation ;
Psychology, Social
|
| Internet Access |
|
| Holdings |
| Library |
Call Number |
Additional Info |
Location |
Last
Modified |
Checkout
Status |
| ELBM |
HM1033.H43 2007 |
|
AWBERC Library/Cincinnati,OH |
04/12/2017 |
| EOAM |
HM1033.H437 2007 |
|
Region 8 Technical Library/Denver,CO |
09/04/2012 |
|
| Edition |
1st ed. |
| Collation |
291 pages ; 22 cm |
| Notes |
Includes bibliographical references (pages 259-276) and index. |
| Contents Notes |
Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks. Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description. |
| Place Published |
New York |
| PUB Date Free Form |
©2007 |
| BIB Level |
m |
| Medium |
unmediated |
| Content |
text |
| Carrier |
volume |
| Cataloging Source |
OCLC/T |
| LCCN |
2006046467 |
| Merged OCLC records |
85030149; 234244732; 658969186; 733765689; 816741132; 871266410 |
| OCLC Time Stamp |
20170407102203 |
| Language |
eng |
| Origin |
OCLC |
| Type |
CAT |
| OCLC Rec Leader |
04464cam 22008414a 45010 |
