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Main Title Fostering sustainable behavior : an introduction to community-based social marketing /
Author McKenzie-Mohr, Doug,
Other Authors
Author Title of a Work
Smith, William A.
Publisher New Society Publishers,
Year Published 1999
OCLC Number 43038240
ISBN 0865714061; 9780865714069
Subjects Environmental responsibility--Citizen participation ; Environmental responsibility--United States--Citizen participation ; Community Participation ; Conservation of Natural Resources ; Social Marketing ; Ecologia humana ; Proteðcäao ambiental ; Meio ambiente (aspectos sociais) ; Umwelterziehung ; Nachhaltigkeit
Local Library Info
Library Local Subject Local Note
N/A sustainability collection
Library Call Number Additional Info Location Last
EHAM  GE195.7.M36 1999 Region 1 Library/Boston,MA 12/07/2009 STATUS
EIAM  GE195.7.M36 1999 Region 2 Library/New York,NY 03/10/2011
EJAM WISE GE195.7.M36 1999 WISE Region 3 Library/Philadelphia, PA 09/13/2013
EKBM  GE195.7.M36 1999 Research Triangle Park Library/RTP, NC 04/13/2007
ELCM  GE195.7.M36 1999 NVFEL Library/Ann Arbor, MI 12/30/1999
ESAM  GE195.7.M36 1999 Region 10 Library/Seattle,WA 03/08/2010
Collation xiii, 160 p. : ill. ; 23 cm.
Notes Includes bibliographical references (p. 140-149).
Contents Notes Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This invaluable resource is for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.
Place Published Gabriola Island, BC
PUB Date Free Form 1999
BIB Level m
Cataloging Source OCLC/T
Merged OCLC records 44609149; 992429383; 1225722746
OCLC Time Stamp 20120229134235
Language eng
Origin OCLC
Type CAT
OCLC Rec Leader 03987cam 2200517Ia 45020