Main Title |
Marketing management : analysis, planning, implementation, and control / |
Author |
Kotler, Philip.
|
Publisher |
Prentice-Hall, |
Year Published |
1991 |
OCLC Number |
22208886 |
ISBN |
0135524806; 9780135524800; 0135634792; 9780135634790 |
Subjects |
Marketing--Management ;
Marketing--(DE-588)4037589-4 ;
Marketingmanagement--(DE-588)4168907-0
|
Internet Access |
|
Holdings |
Library |
Call Number |
Additional Info |
Location |
Last Modified |
Checkout Status |
EMAM |
HF5415.13 .K685 1991 |
|
Region 6 Library/Dallas,TX |
09/28/2009 |
|
Collation |
xxvi, 756 pages : illustrations ; 28 cm. |
Notes |
Includes bibliographical references and indexes. |
Contents Notes |
Understanding marketing management -- Analyzing marketing opportunities -- Researching and selecting target markets -- Designing marketing strategies -- Planning marketing programs -- Organizing, implementing, and controlling marketing effort. |
Place Published |
Englewood Cliffs, N.J. |
Alternate Title |
Marketing management : analysis, planning, implementation, and control |
Merged OCLC records |
24709902 |
Origin |
OCLC |
Type |
CAT |