Main Title |
The accidental library marketer / |
Author |
Dempsey, Kathy,
|
Publisher |
Information Today, |
Year Published |
2009 |
OCLC Number |
317471970 |
ISBN |
9781573873680; 1573873683 |
Subjects |
Libraries--Marketing ;
Libraries--Public relations ;
Libraries ;
Advertising as a Topic ;
Marketing ;
Public Relations
|
Holdings |
Library |
Call Number |
Additional Info |
Location |
Last Modified |
Checkout Status |
ELCM |
Z716.3.D425 2009 |
|
NVFEL Library/Ann Arbor, MI |
06/27/2011 |
|
Collation |
xvi, 294 p. : ill. ; 23 cm. |
Notes |
Includes bibliographical references and index. |
Contents Notes |
How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. |
Place Published |
Medford, N.J. |
PUB Date Free Form |
c2009 |
BIB Level |
m |
Cataloging Source |
OCLC/T |
LCCN |
2009018911 |
OCLC Time Stamp |
20110623103631 |
Language |
eng |
Origin |
OCLC |
Type |
CAT |
OCLC Rec Leader |
02133cam 2200493 a 45020 |