| Main Title |
Marketing the library / |
| Author |
Leerburger, Benedict A.
|
| Publisher |
Knowledge Industry Publications, |
| Year Published |
1982 |
| OCLC Number |
07948038 |
| ISBN |
091423689X; 9780914236894 |
| Subjects |
Libraries--Public relations ;
Libraries--Marketing ;
eOffentlichkeitsarbeit ;
Bibliothek ;
USA
|
| Additional Subjects |
Public relations--United States--Libraries
|
| Holdings |
| Library |
Call Number |
Additional Info |
Location |
Last
Modified |
Checkout
Status |
| EJBM |
Z716.3.L43 |
|
Headquarters Library/Washington,DC |
06/04/2019 |
|
| Collation |
i, 124 pages : illustrations ; 28 cm. |
| Notes |
Includes bibliographical references (pages 117-119) and index. |
| Contents Notes |
1. Marketing: a response to a need -- 2. Basic publicity techniques -- 3. Special programs and events -- 4. Developing and maintaining community relations -- 5. Fund raising -- 6. Marketing academic and special libraries -- 7. Summary and conclusions. |
| Place Published |
White Plains, N.Y. : |
| PUB Date Free Form |
c1982. |
| Series Title Untraced |
Professional librarian series |
| Document Type |
BC |
| Cataloging Source |
OCLC/U |
| LCCN |
81018132 |
| Origin |
OCLC |
| Type |
CAT |
