Full Record Display for the EPA National Library Catalog
RECORD NUMBER: 6 OF 10Main Title | Marketing the library / | |||||||||||
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Author | Leerburger, Benedict A. | |||||||||||
Publisher | Knowledge Industry Publications, | |||||||||||
Year Published | 1982 | |||||||||||
OCLC Number | 07948038 | |||||||||||
ISBN | 091423689X; 9780914236894 | |||||||||||
Subjects | Libraries--Public relations ; Libraries--Marketing ; eOffentlichkeitsarbeit ; Bibliothek ; USA | |||||||||||
Additional Subjects | Public relations--United States--Libraries | |||||||||||
Holdings |
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Collation | i, 124 pages : illustrations ; 28 cm. | |||||||||||
Notes | Includes bibliographical references (pages 117-119) and index. | |||||||||||
Contents Notes | 1. Marketing: a response to a need -- 2. Basic publicity techniques -- 3. Special programs and events -- 4. Developing and maintaining community relations -- 5. Fund raising -- 6. Marketing academic and special libraries -- 7. Summary and conclusions. | |||||||||||
Place Published | White Plains, N.Y. : | |||||||||||
PUB Date Free Form | c1982. | |||||||||||
Series Title Untraced | Professional librarian series | |||||||||||
Document Type | BC | |||||||||||
Cataloging Source | OCLC/U | |||||||||||
LCCN | 81018132 | |||||||||||
Origin | OCLC | |||||||||||
Type | CAT |