Main Title |
Landing page optimization : the definitive guide to testing and tuning for conversions / |
Author |
Ash, Tim,
|
Publisher |
Sybex/Wiley, |
Year Published |
2008 |
OCLC Number |
180907957 |
ISBN |
9780470174623; 0470174625 |
Subjects |
Web sites--Evaluation ;
Web sites--Testing ;
Web sites--Design ;
Internet marketing
|
Internet Access |
|
Holdings |
Library |
Call Number |
Additional Info |
Location |
Last Modified |
Checkout Status |
ELBM |
TK5105.888.A7836 2008 |
|
AWBERC Library/Cincinnati,OH |
02/01/2016 |
|
Collation |
xxi, 360 pages : illustrations ; 24 cm. |
Notes |
Includes index. |
Contents Notes |
Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer. Provides information on creating profitable landing pages, with information on such topics as user-centered design, uncovering problems, tuning methods, developing an action plan, and avoiding common pitfalls. |
Place Published |
Indianapolis, Ind. |
Title Ser Add Ent |
Serious skills. |
PUB Date Free Form |
©2008 |
Series Title Untraced |
Serious skills |
BIB Level |
m |
Medium |
unmediated |
Content |
text |
Carrier |
volume |
Cataloging Source |
OCLC/T |
LCCN |
2007045592 |
OCLC Time Stamp |
20160128133645 |
Language |
eng |
Origin |
OCLC |
Type |
CAT |
OCLC Rec Leader |
02521cam 2200517 a 45020 |