| Main Title |
Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business / |
| Author |
Handley, Ann.
|
| Other Authors |
|
| Publisher |
Wiley, |
| Year Published |
2011 |
| OCLC Number |
635455491 |
| ISBN |
9780470648285 (hbk.); 0470648287 (hbk.) |
| Subjects |
Internet marketing ;
Social media ;
Web sites--Design ;
Internet marketing ;
Social networking
|
| Holdings |
| Library |
Call Number |
Additional Info |
Location |
Last
Modified |
Checkout
Status |
| ELBM |
HF5415.1265.H3577 2011 |
|
AWBERC Library/Cincinnati,OH |
10/25/2011 |
|
| Collation |
xxii, 282 p. : ill. ; 24 cm. |
| Notes |
Includes bibliographical references and index. |
| Contents Notes |
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base. The case for content -- The content rules -- Insight inspires originality: who do you want to attract? -- Who are you? -- Reimagine: don't recycle: anatomy of a content circle of life -- Share or solve; don't shill -- Stoke the campfire -- Create wings and roots -- The care and feeding of fans -- Attention B2B companies: This is the chapter you are looking for -- A blog as a hub of your online content -- If webinars are awesome marketing tools, why do most of them suck? -- The single biggest secret to creating a compelling customer success story (Formerly known as a case study) -- From dumpy to sexy: a FAQs makeover -- Video: show me a story -- Podcasting: Is this thing on? -- Photographs: the power of pictures -- Reynolds Golf Academy: Greensboro, Georgia -- The Cool Beans Group: Greensboro, North Carolina -- U. S. Army: Fort Knox, Kentucky: Fort Monroe, Virginia -- AskPatty.com, Inc.: Thousand Oaks, California -- Kadient: Lowell, Massachusetts -- HubSpot: Cambridge, Massachusetts -- Kodak: Rochester, New York -- Boeing Company: Chicago, Illinois -- Indium Corporation: Clinton, New York -- PinkStinks: London, England -- This isn't goodbye, and a gift for you. |
| Place Published |
Hoboken, N.J. |
| Title Ser Add Ent |
New rules of social media series. |
| PUB Date Free Form |
c2011 |
| Series Title Untraced |
New rules of social media series |
| BIB Level |
m |
| Cataloging Source |
OCLC/T |
| LCCN |
2011280622 |
| OCLC Time Stamp |
20111014125955 |
| Language |
eng |
| Origin |
OCLC |
| Type |
CAT |
| OCLC Rec Leader |
03239cam 2200529 a 45020 |
