| Main Title |
The tipping point : how little things can make a big difference / |
| Author |
Gladwell, Malcolm,
|
| Publisher |
Back Bay Books, an imprint of Little, Brown, |
| Year Published |
2002 |
| OCLC Number |
55586972 |
| ISBN |
0316346624; 9780316346627 |
| Subjects |
Social psychology. ;
Contagion (Social psychology) ;
Causation. ;
Context effects (Psychology) ;
Social Behavior. ;
Psychology, Social. ;
Diffusion of Innovation. ;
Leadership. ;
Marketing. ;
Group Processes. ;
Trend ;
Ausbreitung ;
Sozialverhalten ;
71.49 social processes: other. ;
Développement d'aptitudes. ;
Vernieuwing. ;
Sociale processen. ;
Causality.
|
| Internet Access |
|
| Local Library Info |
| Library |
Local Subject |
Local Note |
| EOA |
sustainability collection |
|
|
| Holdings |
| Library |
Call Number |
Additional Info |
Location |
Last
Modified |
Checkout
Status |
| EKAM |
HM1033.G53 2002 |
|
Region 4 Library/Atlanta,GA |
07/27/2009 |
| EOAM |
HM1033.G53 2002 |
sustainability collection |
Region 8 Technical Library/Denver,CO |
05/02/2003 |
|
| Edition |
First Back Bay paperback edition. |
| Collation |
xii, 301 pages : illustrations ; 21 cm |
| Notes |
Originally published: Boston : Little, Brown, Ã2000. Includes bibliographical references and index. |
| Contents Notes |
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: Focus, test, and believe -- Afterword: Tipping point lessons from the real world. Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes. |
| Place Published |
Boston |
| PUB Date Free Form |
2002 |
| BIB Level |
m |
| Medium |
unmediated |
| Content |
text |
| Carrier |
volume |
| Cataloging Source |
RDA |
| LCCN |
2004273849 |
| Merged OCLC records |
48671363; 858318207; 980546759; 981102666; 992398519; 999365797; 1016608621; 1029319906; 1057594471; 1066150095; 1108026074; 1114958191; 1145960469; 1201958265; 1242954298 |
| OCLC Time Stamp |
20210327035835 |
| Language |
eng |
| Origin |
OCLC |
| Type |
CAT |
| OCLC Rec Leader |
05298cam 2200913 i 45110 |
