Main Title |
Leadership brand : developing customer-focused leaders to drive performance and build lasting value / |
Author |
Ulrich, David,
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Other Authors |
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Publisher |
Harvard Business School Press, |
Year Published |
2007 |
OCLC Number |
85833326 |
ISBN |
9781422110300; 1422110303 |
Subjects |
Leadership ;
Executive coaching ;
Organizational learning ;
Entreprises ;
Compétitivité ;
Gestion de la qualité ;
Fèuhrung ;
Fèuhrungsgrundsatz ;
Markenpolitik ;
Strategisches Management ;
Entreprises--Image ;
Fèuhrung--(DE-588)4018776-7 ;
Fèuhrungsgrundsatz--(DE-588)4121298-8 ;
Markenpolitik--(DE-588)4144679-3 ;
Strategisches Management--(DE-588)4124261-0
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Internet Access |
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Holdings |
Library |
Call Number |
Additional Info |
Location |
Last Modified |
Checkout Status |
EKBM |
HD57.7.U44 2007 |
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Research Triangle Park Library/RTP, NC |
02/08/2008 |
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Collation |
xiv, 270 pages : illustrations ; 24 cm |
Notes |
Includes bibliographical references (pages 241-247) and index. |
Contents Notes |
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand. "In Leadership Brand. Ulrich and Smallwood explore the advantages of a branded approach to corporate leadership. They use hard data to show that a company whose leadership embodies its unique brand will achieve stronger market value than competitors. In other words, there is real value in building a leadership brand, and now the authors have created the first step-by-step guide for doing it." "Each chapter is packed with practical tools and assessments to help board members, senior executives, HR professionals, and others charged with building brands and leadership evaluate progress along the way, as a leadership brand is created and implemented."--Jacket. |
Place Published |
Boston, Mass. : |
PUB Date Free Form |
c2007. |
BIB Level |
m |
Cataloging Source |
OCLC/T |
LCCN |
2007009122 |
Merged OCLC records |
271393752; 779887085 |
OCLC Time Stamp |
20080205113304 |
Language |
eng |
Origin |
OCLC |
Type |
CAT |
OCLC Rec Leader |
01604cam 22003494a 45020 |