| Main Title |
Fostering sustainable behavior : an introduction to community-based social marketing / |
| Author |
McKenzie-Mohr, Doug,
|
| Other Authors |
|
| Publisher |
New Society Publishers, |
| Year Published |
1999 |
| OCLC Number |
43038240 |
| ISBN |
0865714061; 9780865714069 |
| Subjects |
Environmental responsibility--Citizen participation ;
Environmental responsibility--United States--Citizen participation ;
Community Participation ;
Conservation of Natural Resources ;
Social Marketing ;
Ecologia humana ;
Proteðcäao ambiental ;
Meio ambiente (aspectos sociais) ;
Umwelterziehung ;
Nachhaltigkeit
|
| Local Library Info |
| Library |
Local Subject |
Local Note |
| N/A |
sustainability collection |
|
|
| Holdings |
| Library |
Call Number |
Additional Info |
Location |
Last
Modified |
Checkout
Status |
| EHAM |
GE195.7.M36 1999 |
|
Region 1 Library/Boston,MA |
12/07/2009 |
STATUS |
| EIAM |
GE195.7.M36 1999 |
|
Region 2 Library/New York,NY |
03/10/2011 |
| EJAM WISE |
GE195.7.M36 1999 |
WISE |
Region 3 Library/Philadelphia, PA |
09/13/2013 |
| EKBM |
GE195.7.M36 1999 |
|
Research Triangle Park Library/RTP, NC |
04/13/2007 |
| ELCM |
GE195.7.M36 1999 |
|
NVFEL Library/Ann Arbor, MI |
12/30/1999 |
| ESAM |
GE195.7.M36 1999 |
|
Region 10 Library/Seattle,WA |
03/08/2010 |
|
| Collation |
xiii, 160 p. : ill. ; 23 cm. |
| Notes |
Includes bibliographical references (p. 140-149). |
| Contents Notes |
Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This invaluable resource is for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation. |
| Place Published |
Gabriola Island, BC |
| PUB Date Free Form |
1999 |
| BIB Level |
m |
| Cataloging Source |
OCLC/T |
| Merged OCLC records |
44609149; 992429383; 1225722746 |
| OCLC Time Stamp |
20120229134235 |
| Language |
eng |
| Origin |
OCLC |
| Type |
CAT |
| OCLC Rec Leader |
03987cam 2200517Ia 45020 |
