| Main Title |
Gut feelings : the intelligence of the unconscious / |
| Author |
Gigerenzer, Gerd.
|
| Publisher |
Viking, |
| Year Published |
2007 |
| OCLC Number |
76786905 |
| ISBN |
9780670038633; 0670038636 |
| Subjects |
Intuition ;
Cognitive psychology ;
Cognition ;
Unconscious (Psychology) ;
Emotions ;
Entscheidung
|
| Internet Access |
|
| Holdings |
| Library |
Call Number |
Additional Info |
Location |
Last
Modified |
Checkout
Status |
| EOAM |
BF315.5.G54 2007 |
|
Region 8 Technical Library/Denver,CO |
08/17/2007 |
|
| Collation |
280 pages : illustrations, map ; 22 cm |
| Notes |
Includes bibliographical references (pages 251-269) and index. |
| Contents Notes |
Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink. Gladwell showed how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why intuition is such a powerful decision-making tool. Drawing on a decade of research, Gigerenzer demonstrates that gut feelings are actually the result of unconscious mental processes--processes that apply rules of thumb that we've derived from our environment and prior experiences. The value of these rules lies precisely in their difference from rational analysis--they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make, Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.--From publisher description. |
| Place Published |
New York : |
| PUB Date Free Form |
2007. |
| BIB Level |
m |
| Cataloging Source |
OCLC/T |
| LCCN |
2006052810 |
| Merged OCLC records |
240301928 |
| OCLC Time Stamp |
20070815164814 |
| Language |
eng |
| Origin |
OCLC |
| Type |
CAT |
| OCLC Rec Leader |
01989cam 22003254a 45020 |
