Main Title |
Consumer-citizens of China the role of foreign brands in the imagined future China / [electronic resource] : |
Type |
EBOOK |
Author |
Tian, Kelly.
|
Other Authors |
|
Publisher |
Routledge, |
Year Published |
2011 |
Call Number |
HC430.C6T53 2011 |
ISBN |
9781136889363 (e-book: PDF); 9780203840115 (e-book); 9781136889318 (e-book: Mobi); 9781136889356 (e-book: ePub); 9780415553490 (hardback); 9780415854627 (paperback) |
Subjects |
Consumers--China--Psychology ;
Brand choice--China--Psychological aspects ;
Nationalism--China ;
China--Civilization--Foreign influences
|
Internet Access |
|
Collation |
xix, 147 p. : ill. |
Notes |
Includes bibliographical references (p. [133]-139) and index. Due to license restrictions, this resource is available to EPA employees and authorized contractors only |
Contents Notes |
1. Imagining China, imagining brands -- 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 3. Highlighted moments in the history of branded goods in China -- 4. Foreign brands in China as global brands from the imagined West -- 5. Chinese national narratives and the meanings of Western brands -- 6. National narratives in imaginative processing of Western brand promotions -- 7. Citizen-consumers in an age of globalization. |
Place Published |
London ; New York |
Access Notes |
Also available in print edition.; Mode of access: World Wide Web. |
Title Ser Add Ent |
Routledge contemporary China series ; 60. |
PUB Date Free Form |
2011 |
Series Title Untraced |
Routledge contemporary China series ; 60 |
BIB Level |
m |
Medium |
electronic resource |
Cataloging Source |
OCLC/T |
OCLC Time Stamp |
20130417092956 |
Language |
eng |
Origin |
CRCPRESS |
Type |
EBOOK |
OCLC Rec Leader |
02098cam a2200457Ia 45 |