| Main Title |
Creating brand loyalty : the management of power positioning and really great advertising / |
| Author |
Czerniawski, Richard D.
|
| Other Authors |
|
| Publisher |
AMACOM, |
| Year Published |
1999 |
| OCLC Number |
41049727 |
| ISBN |
0814405010 |
| Subjects |
Advertising--Brand name products ;
Brand loyalty ;
Brand loyalty ;
Advertising--Brand name products
|
| Holdings |
| Library |
Call Number |
Additional Info |
Location |
Last
Modified |
Checkout
Status |
| ELCM |
HF6161.B4C94 1999 |
|
NVFEL Library/Ann Arbor, MI |
09/21/2001 |
|
| Collation |
xxi, 298 p. : ill. ; 23 cm. |
| Notes |
Includes index. |
| Place Published |
New York : |
| PUB Date Free Form |
c1999. |
| BIB Level |
m |
| Cataloging Source |
OCLC/T |
| LCCN |
99026211 |
| OCLC Time Stamp |
20010910123305 |
| Language |
eng |
| Origin |
OCLC |
| Type |
CAT |
| OCLC Rec Leader |
00919cam 22003014a 45020 |
