Full Record Display for the EPA National Library Catalog


Main Title The accidental library marketer /
Author Dempsey, Kathy,
Publisher Information Today,
Year Published 2009
OCLC Number 317471970
ISBN 9781573873680; 1573873683
Subjects Libraries--Marketing ; Libraries--Public relations ; Libraries ; Advertising as a Topic ; Marketing ; Public Relations
Library Call Number Additional Info Location Last
ELCM  Z716.3.D425 2009 NVFEL Library/Ann Arbor, MI 06/27/2011
Collation xvi, 294 p. : ill. ; 23 cm.
Notes Includes bibliographical references and index.
Contents Notes How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
Place Published Medford, N.J.
PUB Date Free Form c2009
BIB Level m
Cataloging Source OCLC/T
LCCN 2009018911
OCLC Time Stamp 20110623103631
Language eng
Origin OCLC
Type CAT
OCLC Rec Leader 02133cam 2200493 a 45020