Record Display for the EPA National Library Catalog
RECORD NUMBER: 114 OF 392Main Title | Effective climate change communication for water utilities / | ||||||||||||||||
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Author | Raucher, Robert S. | ||||||||||||||||
Publisher | Water Research Foundation, | ||||||||||||||||
Year Published | 2014 | ||||||||||||||||
OCLC Number | 890604604 | ||||||||||||||||
ISBN | 9781605732060; 1605732060 | ||||||||||||||||
Subjects | Climatic changes--Public opinion ; Water utilities--Public relations | ||||||||||||||||
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Collation | xxi, 143 pages : illustrations ; 28 cm | ||||||||||||||||
Notes | Includes bibliographical references (pages 137-142). |
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Contents Notes | 1. Guidance : effective communication about climate change -- 2. Why is it so difficult to talk about climate change? -- 3. Two climate change communication opportunities : a critical conversation and a reasoned discourse -- 4. What to Americans really think about community water and climate change -- 5. Audience segmentation -- 6. Message test results -- 7. Designing a message that builds support for water-utility climate-related actions -- 8. Putting it all together : creating effective communications about climate change -- Appendix A. What to do when you do not want to mention climate change -- Appendix B. Risk communication tip sheet (from Vincent Covello) -- Appendix C. Climate change survey methodology (on WRF website) -- Appendix D. Segmentation methodology -- Appendix E. List of communication examples -- Appendix F. Sample climate change message mapping worksheets developed for Miami-Dade Water and Sewer Department and Denver Water -- Appendix G.A communication primer -- References. |