Main Title |
Fostering sustainable behavior : an introduction to community-based social marketing / |
Author |
McKenzie-Mohr, Doug,
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Other Authors |
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Publisher |
New Society Publishers, |
Year Published |
1999 |
OCLC Number |
43038240 |
ISBN |
0865714061; 9780865714069 |
Subjects |
Environmental responsibility--Citizen participation ;
Environmental responsibility--United States--Citizen participation ;
Community Participation ;
Conservation of Natural Resources ;
Social Marketing ;
Ecologia humana ;
Proteðcäao ambiental ;
Meio ambiente (aspectos sociais) ;
Umwelterziehung ;
Nachhaltigkeit
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Local Library Info |
Library |
Local Subject |
Local Note |
N/A |
sustainability collection |
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Holdings |
Library |
Call Number |
Additional Info |
Location |
Last Modified |
Checkout Status |
EHAM |
GE195.7.M36 1999 |
|
Region 1 Library/Boston,MA |
12/07/2009 |
STATUS |
EIAM |
GE195.7.M36 1999 |
|
Region 2 Library/New York,NY |
03/10/2011 |
EJAM WISE |
GE195.7.M36 1999 |
WISE |
Region 3 Library/Philadelphia, PA |
09/13/2013 |
EKBM |
GE195.7.M36 1999 |
|
Research Triangle Park Library/RTP, NC |
04/13/2007 |
ELCM |
GE195.7.M36 1999 |
|
NVFEL Library/Ann Arbor, MI |
12/30/1999 |
ESAM |
GE195.7.M36 1999 |
|
Region 10 Library/Seattle,WA |
03/08/2010 |
|
Collation |
xiii, 160 p. : ill. ; 23 cm. |
Notes |
Includes bibliographical references (p. 140-149). |
Contents Notes |
Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This invaluable resource is for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation. |