A wide array of effective storm water management and resource protection tools have been developed for urban environments, but their implementation continues to be hampered by a lack of technology transfer opportunities. At the national conference Urban Storm Water: Enhancing Programs at the Local Level, attendees learned about state-of-the-art technologies and implementation programs that have proven success in local communities. The timing of this Conference coincided well with the implementation of U.S. EPA's Phase II NPDES Storm Water Program. Participants learned about the most effective tools and technologies for meeting these new NPDES permit requirements. Attendees included staff and engineers representing local municipalities, as well as water resource managers, conservation groups, local officials, researchers, educators, and state agency personnel. Conference sessions featured progressive scientists and researchers, along with managers of successful projects from across the country. Two concurrent sessions. one focusing on tools and technology, the other focusing on program implementation allowed participants to tailor the Conference experience to fit their personal educational goals.