Main Title |
Marketing the library / |
Author |
Leerburger, Benedict A.
|
Publisher |
Knowledge Industry Publications, |
Year Published |
1982 |
OCLC Number |
07948038 |
ISBN |
091423689X; 9780914236894 |
Subjects |
Libraries--Public relations ;
Libraries--Marketing ;
èOffentlichkeitsarbeit ;
Bibliothek ;
USA
|
Additional Subjects |
Public relations--United States--Libraries
|
Internet Access |
|
Holdings |
Library |
Call Number |
Additional Info |
Location |
Last Modified |
Checkout Status |
EJBM |
Z716.3.L43 |
|
Headquarters Library/Washington,DC |
06/04/2019 |
|
Collation |
i, 124 pages : illustrations ; 28 cm. |
Notes |
Includes bibliographical references (pages 117-119) and index. |
Contents Notes |
1. Marketing: a response to a need -- 2. Basic publicity techniques -- 3. Special programs and events -- 4. Developing and maintaining community relations -- 5. Fund raising -- 6. Marketing academic and special libraries -- 7. Summary and conclusions. |