Revision of Internet, mail, and mixed-mode surveys. Hoboken, N.J. : Wiley & Sons, Ã2009. Includes bibliographical references (pages 469-490) and indexes.
Sample surveys in our electronic world -- Reducing people's reluctance to respond to surveys -- Covering the population and selecting who to survey -- The fundamentals of writing questions -- How to write open- and closed-ended questions -- Aural versus visual design of questions and questionnaires -- Ordering questions and testing for question order effects -- Telephone questionnaires and implementation -- Web questionnaires and implementation -- Mail questionnaires and implementation -- Mixed-mode questionnaires and survey implementation -- Responding to societal change and preparing for what lies ahead. Dillman's text on survey design aids both students and professionals in effectively planning and conducting mail, telephone, and Internet surveys. The fourth edition is updated and revised, and features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys. Dillman's Tailored Design Method is also explained. This resource is for researchers seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by examples within the text and accompanying website. Includes: strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it; how and when to use mail, telephone, and Internet surveys to maximum advantage; proven techniques to increase response rates; guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys; direction on how to construct effective questionnaires, including considerations of layout; the effects of sponsorship on the response rates of surveys; and use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The fourth edition reintroduces the telephone -- including coordinating land and mobile. The book offers how-to guidelines and examples for practitioners and students alike.