"The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded to offer broader coverage on analyzing focus group results and exploring various collaborative approaches. It also includes additional material on questioning strategies, moderator roles, selecting participants, and accounting for cultural diversity within a focus group."--Jacket. Groups and focus groups. Groups ; Focus groups -- The process of conducting focus groups. Planning the focus group ; Asking questions in a focus group ; Participants in a focus group ; Moderating skills ; Principles of analyzing focus group results ; Process of analyzing focus group results ; Reporting focus group results -- Issues and concerns. A collaborative approach to focus groups ; Focus groups : special audiences ; Focus groups : special situations ; Contracting for focus groups : a guide for consumers and consultants ; Postscript : the future of focus groups.