||Audio-Visual Methods for Air Pollution Information. Volume II. An Evaluation of a Selected Dissemination Plan and Viewer Response for the File Beware the Wind.
||George Washington Univ. Medical Center, Warrenton, Va. Dept. of Medical and Public Affairs.
Mass communication ;
Air pollution ;
Motion pictures ;
Public opinion ;
Quantitative analysis ;
Statistical data ;
Audiovisual systems ;
Beware the Wind
||Most EPA libraries have a fiche copy filed under the call number shown. Check with individual libraries about paper copy.
The results of a series of evaluations conducted at the S. I. Newhouse Center over the past several months are presented. All of the test results reported here are concerned only with the first of two films dealing with air pollution with which we are now working -- Beware The Wind. The first phase of investigation here has been devoted to the problems of dissemination within the ETV-PTV complex. We have attempted, as in the past, to develop and assess effective approaches to ETV dissemination as well as to gain increased feedback from ETV specialists. We have been able to design and develop more sophisticated mechanisms for providing quantitative indices of the actual impact of Beware The Wind upon a variety of sample viewing audiences. We have been able to bring forth some certain statistical evidence regarding the film's effectiveness as an information transmitting artifact as well as an extensive series of judgments upon its overall impact.