Record Display for the EPA National Library Catalog

RECORD NUMBER: 1 OF 20

OLS Field Name OLS Field Data
Main Title Earth, Inc. : using nature's rules to build sustainable profits /
Author Unruh, Gregory,
Publisher Harvard Business Press,
Year Published 2010
OCLC Number 259252940
ISBN 9781422127179; 1422127176
Subjects New products--Environmental aspects. ; Industrial management--Environmental aspects. ; Production management--Environmental aspects. ; Business and Management. ; Produits nouveaux--Commercialisation. ; Développement durable.
Holdings
Library Call Number Additional Info Location Last
Modified
Checkout
Status
EIAM  TS170.5.U55 2010 Region 2 Library/New York,NY 10/27/2010
Collation xxii, 189 pages : illustrations ; 24 cm
Notes
Includes bibliographical references (pages 169-178) and index.
Contents Notes
Materials parsimony -- Power autonomy -- Value cycles -- Sustainable product platforms -- Function over form -- Conclusion: building the ecosystem. "In this book, Gregory Unruh introduces readers to the biosphere rules - nature-inspired principles that will transform a business from a resource depleter to a resource reuser, Reconfiguring the value chain as a value cycle, Unruh explains his five principles of sustainable business, modeled after the cyclical nature of the biosphere. Drawing on scientific evidence and the experiences of top global companies, Unruh shows how business and environmentalism are not only compatible but inherently similar." "This book presents an integrated sustainability strategy that can be leveraged across a company's product lines for profitable economies of scope and scale. Implementation leads a company inexorably toward embedded sustainability, a state in which sustainability is internalized in a company's products and disappears as a managerial concern. Showcasing the stories of successful innovators, Earth, Inc. proves that applying the biosphere rules isn't a costly sacrifice but an incredible business opportunity."--Jacket.