Introduction: Where have all the leaders gone? -- pt. 1: Becoming an authentic leader. Leadership is authenticity, not style ; The transformation of leaders ; Leading a balanced life -- pt. 2: Building an authentic company. Missions motivate, dollars don't ; Values don't lie ; It's the customer, stupid! ; It's not just the CEO ; Whose bottom line : customers or shareholders? -- pt. 3: In the crucible of the market. Seven deadly sins : pitfalls to growth ; Overcoming obstacles : nothing can stand in your way ; Ethical dilemmas : when in Rome, don't follow the Romans ; Innovations from the heart ; Acquisitions aren't just about money ; Shareholders come third -- pt. 4: Beyond the bottom line. Governance is governance ; Sticking your neck out ; Preparing for succession--and moving on -- Epilogue: If not me, then who? If not now, when? "In Authentic Leadership Bill George makes the case that we need new leaders, not just new laws, to bring us out of the current corporate crisis. He persuasively demonstrates that authentic leaders of mission-driven companies will create far greater shareholder value than financially oriented companies." "George candidly recounts many of the toughest challenges he encountered - from ethical dilemmas and battles with the FDA to his own development as a leader. He shows how to develop the five essential dimensions of authentic leaders - purpose, values, heart, relationships, and self-discipline."--Jacket.