Record Display for the EPA National Library Catalog
RECORD NUMBER: 18 OF 21
|OLS Field Name||OLS Field Data|
|Main Title||Risk Communication in Action: The Tools of Message Mapping.|
|CORP Author||National Risk Management Research Lab., Cincinnati, OH.|
|Additional Subjects||Mass communication ; Risk ; Messages ; Perception ; Public relations ; Emergency response ; Mass media ; West Nile Virus ; Bioterrorism ; Cryptosporidium ; Journalists ; Questions ; Risk communicators ; Message mapping|
In spite of the challenges, risk communicators have many resources that can help them create informative, balanced, and well-considered risk messages. Risk communication is a new science developed mainly by Vincent Covello and Peter Sandman. This workbook describes one robust and effective tool of risk communication: message mapping.