Record Display for the EPA National Library Catalog

RECORD NUMBER: 1 OF 2

OLS Field Name OLS Field Data
Main Title Marketing management : analysis, planning, implementation, and control /
Author Kotler, Philip.
Publisher Prentice-Hall,
Year Published 1991
OCLC Number 22208886
ISBN 0135524806; 9780135524800; 0135634792; 9780135634790
Subjects Marketing--Management. ; Marketing.--(DE-588)4037589-4 ; Marketingmanagement.--(DE-588)4168907-0
Internet Access
Description Access URL
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003897182&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003897182&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Holdings
Library Call Number Additional Info Location Last
Modified
Checkout
Status
EMAM  HF5415.13 .K685 1991 Region 6 Library/Dallas,TX 09/28/2009
Collation xxvi, 756 pages : illustrations ; 28 cm.
Notes
Includes bibliographical references and indexes.
Contents Notes
Understanding marketing management -- Analyzing marketing opportunities -- Researching and selecting target markets -- Designing marketing strategies -- Planning marketing programs -- Organizing, implementing, and controlling marketing effort.