Record Display for the EPA National Library Catalog
RECORD NUMBER: 221 OF 350Main Title | Marketing management : analysis, planning, implementation, and control / | |||||||||||
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Author | Kotler, Philip. | |||||||||||
Publisher | Prentice-Hall, | |||||||||||
Year Published | 1991 | |||||||||||
OCLC Number | 22208886 | |||||||||||
ISBN | 0135524806; 9780135524800; 0135634792; 9780135634790 | |||||||||||
Subjects | Marketing--Management ; Marketing--(DE-588)4037589-4 ; Marketingmanagement--(DE-588)4168907-0 | |||||||||||
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Collation | xxvi, 756 pages : illustrations ; 28 cm. | |||||||||||
Notes | Includes bibliographical references and indexes. |
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Contents Notes | Understanding marketing management -- Analyzing marketing opportunities -- Researching and selecting target markets -- Designing marketing strategies -- Planning marketing programs -- Organizing, implementing, and controlling marketing effort. |