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OLS Field Name OLS Field Data
Main Title Blueprint for your library marketing plan : a guide to help you survive and thrive /
Author Fisher, Patricia H.
Other Authors
Author Title of a Work
Pride, Marseille M.
Miller, Ellen G.
Publisher American Library Association,
Year Published 2006
OCLC Number 60500345
ISBN 0838909094; 9780838909096
Subjects Libraries--United States--Marketing. ; Libraries--Public relations--United States. ; Library planning--United States. ; Strategic planning--United States. ; Libraries--Marketing. ; Marketing de biblioteca. ; Relaðcäoes públicas. ; Administraðcäao de biblioteca. ; Bibliotecas--Estados unidos.
Internet Access
Description Access URL
http://ezsecureaccess.balamand.edu.lb/login?url=http://portal.igpublish.com/iglibrary/search/ALAB0000028.html
Holdings
Library Call Number Additional Info Location Last
Modified
Checkout
Status
ESAM  Z716.3.F57 2006 Region 10 Library/Seattle,WA 03/23/2007
Collation xi, 135 pages : illustrations ; 28 cm
Notes
Includes bibliographical references and index.
Contents Notes
Strategic plans : dust catchers or power tools for your marketing plan? -- Mining data : discovering trends -- Developing the marketing plan : getting started -- Marketing plan introduction : product/service details -- Target markets : will the service meet their needs? -- Assessing the current marketing situation : how does your service tack up in the marketplace? -- Setting goals and objectives with supporting strategies : the art of focusing your resources -- Promotion : assessment, goals, objectives, and strategies -- Implementing your strategies : developing tactics, budget, and controls -- Closing thoughts: summaries and evaluation. "Drawing on the authors' many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst." "Reproducible forms and worksheets, quick-start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide."--Jacket.