Foreword / Roger Black -- Introduction : read me first -- Chap. 1. Don't make me think -- Chap. 2. How we really use the Web -- Chap. 3. Billboard design 101 -- Chap. 4. Animal, vegetable, or mineral -- Chap. 5. Omit needless words -- Chap. 6. Street signs and breadcrumbs -- Chap. 7. The first step in recovery is admitting the home page is beyond your control -- Chap. 8. The farmer and the cowman should be friends -- Chap. 9. Usability testing on 10 cents a day -- Chap. 10. Usability testing : the movie -- Chap. 11. On not throwing the baby out with the dishes -- Recommended reading -- Acknowledgments -- Index. This book is for the people in the trenches, the designers, the programmers, the webmasters, the project managers, the marketing people, and the folks who sign the checks. It is easily absorbed principles will help you arrive at both the right questions to ask the experts you hire, and practical answers so you can make difficult technical, aesthetic, and structural decisions.