||Recognizing Farmers' Attitudes and Implementing Nonpoint Source Pollution Control Policies.
Seitz, W. D. ;
Gardner, D. M. ;
van Es, J. C. ;
||Illinois Univ. at Urbana-Champaign.;Environmental Research Lab., Athens, GA.
Water pollution control ;
Human behavior ;
Citizen participation ;
Mass communication ;
||Most EPA libraries have a fiche copy filed under the call number shown. Check with individual libraries about paper copy.
This report examines the role of farmer attitudes and corresponding communication activities in the implementation of nonpoint source water pollution control programs. The report begins with an examination of the basis for and function of attitudes in influencing behavior. The role of the process of communication in changing attitudes and influencing behavior is examined in considerable detail. The appropriate uses of interpersonal and mass communications in the implementation of public programs aimed at farmers is indicated. The report also includes a discussion of several means of improving implementation procedures. These include incentive programs, modified citizen participation procedures, and a comprehensive communication program.