The Sarasota Bay National Estuary Program (SBNEP) contracted with the Communication Research Center (CRC) of the Florida State University to conduct a public opinion survey of residents of Sarasota and Manatee, Florida counties to ascertain residents' attitudes toward issues of interest to the SBNEP. The survey was conducted in the final year (1995) of the SBNEP planning phase to determine changes in the public's perception of bay issues, awareness of restoration efforts, and as a comparison tool to the initial survey conducted in 1990. The survey also provided information necessary for development and implementation of the Comprehensive Conservation and Management Plan (CCMP). Five hundred, seventy-eight respondents, chosen at random, were interviewed by telephone during February 1995. The survey had a maximum estimated sampling error of approximately plus or minus four percent (4%) at the 95% level of confidence. Survey results include: just 41% of the respondents were aware of some type of clean up activities going on in the community. This information points to the need for continued assertive public education and outreach efforts to support Sarasota Bay restoration.